Public Media Awareness

Public Media Awareness

 

 

SOROTI DISTRICT LOCAL GOVERNMENT

COMMUNICATION UNIT/SECTOR

DISTRICT PRODUCTION OFFICER

SOROTI

 

RE: REPORT ON RADIO TALK SHOW ON UGIFT MICROSCALE IRRIGATION PROGRAM ON VOICE OF TESO 88.4FM RADIO ON 20TH JUNE 2023

Topic

TOPIC MICRO -SCALE IRRIGATION PROGRAM

Introduction

The Micro-scale Irrigation Program supports farmers to purchase and use individual irrigation equipment. The Program supports farmers in purchasing the irrigation equipment through a matching grant scheme, in which the cost of the equipment is co-financed by the farmer and the government.

The goal

Awareness raising through Radio on Micro-scale Irrigation Program is in line with Uganda’s National Irrigation Policy which aims to create 1.5 million hectares of irrigated land by the year 2040.

 

 

 

 

 

 

PANELISTS:

SNO

NAME

TITLE

CONTACT

1.   

 

Kasonzi Martin Basalirwa

Deputy RDC SOROTI

0772348931

2.   

 

Okello Moses Echeku

DAO Soroti DLG

0774787322

3.   

 

Ekwaru Abraham

Communication Officer Soroti DLG

0784883140

4.   

 

Atubu Robert (DJ ROBERTO

Radio Host- Voice of Teso (The people’s Choice 88.4Fm

0783360169

 

 

The Radio talk-show   was conducted on Tuesday, 20th of June 2023 from 8.00pm -9.00pm.

KEY TOPIC

KEY AREAS OF FOCUS

REMARK

MICRO -SCALE IRRIGATION PROGRAM

·        

An overview of Micro scale Irrigation.

·        

The program funds awareness-raising activities that help farmers understand how irrigation can improve productivity and help them earn a decent income.

·        

The Micro-scale Irrigation Program will help farmers buy irrigation equipment at a lower cost, teach them how to use the irrigation equipment and when and how to water their crops

Handled

 

 

IRRIGATION EQUIPMENT SUPPLIERS

·        

LGs will be procuring the irrigation equipment after farmers’ successful application to the program.

Handled

FINANCIAL INSTITUTIONS

·        

As farmers will need to finance part of the irrigation equipment, they might need to access loans to provide their contribution.

Handled

VALUE CHAIN ACTORS

·        

With higher and more diversified production, farmers will need to better commercialize their produce.

Handled

 

 

 

 

METHOD USED:

It delivered through panelists articulating the message to the audience and time was allocated to the audience to ask questions and responses given by panelists.

OUTCOME:

The radio talk shows went on successfully and following realized;

·        

Publicity for the program to popularize it

·        

Farmers were sensitized on the benefit irrigation

·        

Farmers sensitized on good farming practices

·        

Farmers briefed on requirements to benefit from the project

·        

A number of farmers expressed interest after interaction with panelist

·        

Farmers as the target audience were able to understand the four core objectives of the of the UgIFT Microscale Irrigation Program

·        

Finally, the Public was informed on the stages involved in the UgIFT Microscale Irrigation Program implementation.

CHALLENGES:

The budget provided for an hour per radio talk show which did not give enough time to engage the audience.

RECOMMENDATIONS:

More resources should be allocated for radio talk shows so as to have enough time to engage the audience

CONCLUSION:

The talk show has opened the minds of most farmers most of them for appreciated the impact publicity thus increased number of people who expressed interest in the program.

Prepared by:

Ekwaru Abraham, Communication Officer 

Appendix

 

 

 

Figure

1 : Deputy RDC, Kansozi Martin, DAO Okello Moses Eceku, Ekwaru Abrahma CO, during one the radio talkshow held on 20 June, 2023

 

 

                            

 

SOROTI DISTRICT LOAL GOVERNMENT

COMMUNICATION UNIT/SECTOR

DISTRICT PRODUCTION OFFICER

SOROTI

 

RE: REPORT ON RADIO TALK SHOW ON UGIFT MICROSCALE IRRIGATION PROGRAM ON DELTA RADIO

TPIC MICRO -SCALE IRRIGATION PROGRAM

Introduction

The Micro-scale Irrigation Program supports farmers to purchase and use individual irrigation equipment. The Program supports farmers in purchasing the irrigation equipment through a matching grant scheme, in which the cost of the equipment is co-financed by the farmer and the government.

The goal

Awareness raising through Radio on Micro-scale Irrigation Program is in line with Uganda’s National Irrigation Policy which aims to create 1.5 million hectares of irrigated land by the year 2040.

 

PANELISTS:

SNO

NAME

TITLE

CONTACT

1.   

 

Okello Moses Echeku

District Agriculture Officer Soroti DLG

0774787322

2.   

 

Ekwaru Abraham

Communication Officer Soroti DLG

0784883140

3.   

 

Olila John

Moderator/Presenter- Host talkshow

0789279075

 

 

The Radio talk-show   was conducted on Tuesday, 23rd May, 2023 from 7.00pm -8.00pm.

KEY TOPIC

KEY AREAS OF FOCUS

REMARK

MICRO -SCALE IRRIGATION PROGRAM

·        

An overview of Micro scale Irrigation.

·        

The program funds awareness-raising activities that help farmers understand how irrigation can improve productivity and help them earn a decent income.

·        

The Micro-scale Irrigation Program will help farmers buy irrigation equipment at a lower cost, teach them how to use the irrigation equipment and when and how to water their crops

Handled 

 

 

IRRIGATION EQUIPMENT SUPPLIERS

·        

LGs will be procuring the irrigation equipment after farmers’ successful application to the program.

Handled

FINANCIAL INSTITUTIONS

·        

As farmers will need to finance part of the irrigation equipment, they might need to access loans to provide their contribution.

Handled

VALUE CHAIN ACTORS

·        

With higher and more diversified production, farmers will need to better commercialize their produce.

Handled

 

 

 

 

METHOD USED:

It delivered through panelists articulating the message to the audience and time was allocated to the audience to ask questions and responses given by panelists.

OUTCOME:

The radio talk shows went on successfully and following realized;

·        

Publicity for the program to popularize it

·        

Farmers were sensitized on the benefit irrigation

·        

They were sensitized on good farming practices

·        

They were briefed on requirements to benefit from the project

·        

A number of farmers expressed interest after interaction with panelist

·        

Farmers as the target audience were able to understand the four core objectives of the of the UgIFT Microscale Irrigation Program

·        

Finally, the Public was informed on the stages involved in the UgIFT Microscale Irrigation Program implementation.

CHALLENGES:

The budget provided for an hour per radio talk show which did not give enough time to engage the audience.

RECOMMENDATIONS:

More resources should be allocated for radio talk shows so as to have enough time to engage the audience

CONCLUSION:

The talk show has opened the minds of most farmers most of them for appreciated the impact publicity thus increased number of people who expressed interest in the program.

Prepared by Ekwaru Abraham,

 Communication Officer

 

Appendix

 

 

 

Figure: District Agriculture Officer, Mr Okello Moses Echeku, and Ekwaru Abraham, the Communication Officer, having a radio talkshow on Delta Radio.

 

 

 

 

 

 

 

SOROTI DISTRICT LOCAL GOVERNMENT

COMMUNICATION UNIT/SECTOR

DISTRICT PRODUCTION OFFICER

SOROTI

 

RE: REPORT ON RADIO TALK SHOW ON UGIFT MICROSCALE IRRIGATION PROGRAM ON ETOP RADIO 99.4FM ON 11TH MAY, 2023

Topic

TOPIC MICRO -SCALE IRRIGATION PROGRAM

Introduction

The Micro-scale Irrigation Program supports farmers to purchase and use individual irrigation equipment. The Program supports farmers in purchasing the irrigation equipment through a matching grant scheme, in which the cost of the equipment is co-financed by the farmer and the government.

The goal

Awareness raising through Radio on Micro-scale Irrigation Program is in line with Uganda’s National Irrigation Policy which aims to create 1.5 million hectares of irrigated land by the year 2040.

 

 

 

 

 

 

PANELISTS:

SNO

NAME

TITLE

CONTACT

5.   

 

Kumakech Salim

RDC SOROTI

0772348931

6.   

 

Okello Moses Echeku

DAO Soroti DLG

0774787322

7.   

 

Ekwaru Abraham

Communication Officer Soroti DLG

0784883140

8.   

 

Oluk Patrick

Radio Host

0783360169

 

 

The Radio talk-show   was conducted on Thursday, 11th of May 2023 from 7.00pm -8.00pm.

KEY TOPIC

KEY AREAS OF FOCUS

REMARK

MICRO -SCALE IRRIGATION PROGRAM

·        

An overview of Micro scale Irrigation.

·        

The program funds awareness-raising activities that help farmers understand how irrigation can improve productivity and help them earn a decent income.

·        

The Micro-scale Irrigation Program will help farmers buy irrigation equipment at a lower cost, teach them how to use the irrigation equipment and when and how to water their crops

Handled

 

 

IRRIGATION EQUIPMENT SUPPLIERS

·        

LGs will be procuring the irrigation equipment after farmers’ successful application to the program.

Handled

FINANCIAL INSTITUTIONS

·        

As farmers will need to finance part of the irrigation equipment, they might need to access loans to provide their contribution.

Handled

VALUE CHAIN ACTORS

·        

With higher and more diversified production, farmers will need to better commercialize their produce.

Handled

 

 

 

 

METHOD USED:

It delivered through panelists articulating the message to the audience and time was allocated to the audience to ask questions and responses given by panelists.

OUTCOME:

The radio talk shows went on successfully and following realized;

·        

Publicity for the program to popularize it

·        

Farmers were sensitized on the benefit irrigation

·        

Farmers sensitized on good farming practices

·        

Farmers briefed on requirements to benefit from the project

·        

A number of farmers expressed interest after interaction with panelist

·        

Farmers as the target audience were able to understand the four core objectives of the of the UgIFT Microscale Irrigation Program

CHALLENGES:

The budget provided for an hour per radio talk show which did not give enough time to engage the audience.

RECOMMENDATIONS:

More time be secured so that the community gets adequate information

CONCLUSION:

The talk show has opened the minds of most farmers most of them for appreciated the impact publicity thus increased number of people who expressed interest in the program.

Prepared by:

Ekwaru Abraham, Communication Officer 

 

Appendix

 

 

 

 

Figure:  RDC Soroti district Mr Kumakech Salim, and District Agriculture Officer, Mr Okello Moses Echeku, having a radio talkshow on Etop radio radio, on 11th May, 2023, hosted by Patrick Oluk

 

Wednesday, October 4, 2023